Assistant sends statistics on campaigns in the project with highlighting anomalies (positive and negative).
Track media buyers & partners efficiency
Statistics on the activity of units (employees/contractors), analysis of their effectiveness and unloading into a chat or in a table format.
Get smart recommendations
By means of cohort and regression analysis and algorithms of Artificial Intelligence (AI) recommendations for project optimization are formed.
Data is stored in PostgreSQL and processed by Python3. We use SHA256withRSA encryption and have an A + rating for HTTPS protocols. To display data, we use integration with Slack and frontend on Django.
BETTER ASSISTANT FOR BETTER MARKETING
Find scaling points
Anomalies detection and performance predictions allow to redistribute budgets towards efficient segments and creatives.
Improve efficiency of each unit
End-to-end analytics stimulates competition.
Encourage experience exchange
Timely notifications encourage communication in search for solution.